M@tt Goldman

I build support systems that actually work — from first ticket to full automation. Now leading Merchant Support at Loop.

NYC

I was the first support hire at Novig, a sports trading platform, where I built the entire customer support and automation function from scratch. That meant standing up an AI agent, designing fraud investigation workflows, hiring the team, and creating the operational playbook — all at once.


Before that, I ran the chatbot program at Fanatics Sportsbook and led customer operations at Ten Thousand. I like building things that sit at the intersection of customer experience, AI, and operations.

Sr. Manager, Merchant Support · Loop
Apr 2026 – Present
Lead Merchant Support org. Strategic partner to Product, Engineering, and Merchant Success. Own team performance, escalation strategy, and the operational systems behind the merchant experience for 5,000+ brands.
Automation Manager · Novig
Nov 2024 – Apr 2026
First CS hire. Built AI support agent (Intercom Fin), fraud workflows, QA systems, and hiring pipeline. Grew function from zero.
Sr. Manager, Chatbot Program · Fanatics Sportsbook
Jun 2023 – Aug 2024
Owned chatbot strategy and optimization across sportsbook customer support.
Head of Customer Ops · Ten Thousand
Apr 2019 – May 2023
Led customer operations for DTC performance apparel brand.
Sports Trading AI & Automation Pokémon Cooking Podcasts Operations